Digital Marketing for Small Businesses in Durham Region

Your Website Should Be
Working as Hard
as You Do.

I put your business where customers are looking. Helping local small businesses in Durham Region get found online, convert more visitors, and grow sustainably.

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Proudly serving businesses in
Oshawa Whitby Ajax Pickering Clarington
↑30%
Average conversion rate improvement
↓25%
Reduction in bounce rates
3×
Campaign click-through improvement
<90
Days to measurable results

What I Do

Services That Move Your Business Forward

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SEO & Website Audits

Full audit of your site's SEO health, page speed, and content gaps. You get a prioritized fix list you can act on immediately.

Google Business Profile

Setup, optimization, and ongoing management of your Google Business Profile so local customers find you first.

Customer Journey Optimization

Map exactly where visitors drop off and fix the friction points. Turn more of your existing traffic into leads and bookings.

Campaign Planning & Launch

End-to-end campaign management from planning to post-launch reporting. UTM setup, landing page QA, and performance tracking included.

CMS Content Updates

Hands-on content management to keep your site accurate, optimized, and aligned with what your customers are actually searching for.

Analytics & Performance Reporting

Monthly reporting on what's working and what isn't. Traffic, conversions, bounce rates, and keyword rankings explained in plain language.

About

Enterprise Expertise. Small Business Pricing.

10+
Years of enterprise digital ops experience
<90
Days to measurable results
No
Lock-in contracts or surprise invoices
Local
Durham Region based, serving small businesses

I'm Carlly Wilks-Brown, a fractional digital marketing ops specialist based in Durham Region. I built Show Up Digital to bring enterprise-level digital expertise to small businesses who need it most. No agency markups. No long-term lock-in.

Before launching Show Up Digital, I spent 10+ years managing digital ops, SEO, campaign launches, and conversion optimization for one of Canada's largest consumer platforms. I handled millions of page visits and dozens of concurrent product launches across national and regional markets. That enterprise experience is what I now bring to small businesses at a fraction of the cost.

I work with small business owners who are great at what they do but don't have the time, tools, or team to manage their digital presence effectively. That's where I come in.

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Pricing

Simple, Transparent Pricing

Starter Audit
$149 one-time

A full website SEO and performance audit. Low risk, immediate value. No ongoing commitment required.

  • Full SEO & performance audit
  • Google Business Profile review
  • Prioritized fix list
  • 30-min strategy call
  • One round of revisions
Get Started →
Most Popular
Local Visibility Accelerator
$797–$997

90-day fixed engagement. Get found locally, optimize your site, and launch one campaign. Ends with a clear before and after results report.

  • Full audit + Google Business Profile setup
  • On-page SEO fixes & CMS updates
  • Local keyword targeting
  • One campaign launch
  • Before vs. after results report
  • Monthly check-ins + final strategy call
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Growth Retainer
$397/mo

Ongoing monthly optimization for businesses that want consistent results without the cost of a full-time hire.

  • Monthly SEO & performance audit
  • CMS content updates
  • Monthly performance report
  • 60-min strategy call/month
  • 3-month minimum, then month-to-month
Let's Talk →

Need a Website First? Bundle & Save

Standalone — 3 Tiers

Website Build
$597–$1,297

Built on Squarespace, Wix, or WordPress. Clean, fast, mobile-ready. Three tiers based on scope and budget.

  • Starter $597
    3 pages. Basic SEO, contact form, mobile optimized.
  • Standard Most Popular $997
    5 pages. Full on-page SEO, GBP connection, CTA setup.
  • Growth $1,297
    5 pages + GBP setup, GA4 install, UTM tracking.
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Best Value

Bundle

Website + Visibility
$1,500–$2,000

Website Build plus Local Visibility Accelerator. We build your site and then spend 90 days making sure people actually find it.

  • Everything in Website Build
  • Full SEO audit + Google Business Profile
  • 90-day local visibility campaign
  • Before vs. after results report
  • Save up to $200 vs. buying separately
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Bundle

Website + Retainer
$1,400–$1,800

Website Build plus a 3-month Growth Retainer. We build your site and then manage and optimize it every month.

  • Everything in Website Build
  • 3 months of ongoing optimization
  • Monthly SEO + CMS updates
  • Monthly performance reports
  • Save up to $200 vs. buying separately
Get Started →

Complete Bundle

Website + Visibility + Retainer

The full picture. We build your site, spend 90 days getting you found locally, and then stay on as your ongoing digital ops partner. Everything you need to go from zero to consistent growth, all in one place.

$2,200–$2,800

Save ~$400 vs. buying separately

  • Website Build (up to 5 pages)
  • Local Visibility Accelerator (90 days)
  • Growth Retainer (3 months ongoing)
  • 50% upfront / 50% at 45-day midpoint
Let's Talk →

Not sure which is right for you? Book a free discovery call →

Who I Work With

Built for Business Owners Who Are Too Busy to Do It All

You have a website that isn't working

You built a site, but it's not showing up on Google, not converting visitors, or just sitting there doing nothing. You know something's off but don't know where to start.

You're too busy running your business

Marketing keeps falling to the bottom of the list. You know you need a better digital presence but you don't have the time, tools, or team to make it happen consistently.

You've tried marketing but can't see results

You've spent money on ads, SEO, or an agency and have nothing to show for it. You need someone who works from data, not guesswork. Someone who gives you clear reporting you can actually understand.

If you're a small business owner in Durham Region who wants more customers from the internet, without hiring full-time staff or signing long-term agency contracts, you're in the right place.

How It Works

A Clear Process. No Guesswork.

Discovery Call

A free 30-minute call to understand your business, your goals, and where you're losing customers online. No pitch. Just an honest assessment.

→

Audit

I run a full audit of your website, Google Business Profile, and local search presence. I use real tools, not gut feeling.

→

Proposal

You get a clear, prioritized action plan with the right package for your goals and budget. No fluff. No upsells you don't need.

→

Kickoff & Work

Once you're in, I get to work. You get regular updates, clear reporting, and results you can actually see. Most clients notice a difference within 90 days.

FAQ

Common Questions

For project-based work like the Starter Audit or Website Build, there's no long-term contract. Just a signed project brief before work begins. For the Local Visibility Accelerator, it's a 90-day fixed engagement with a signed agreement. The Growth Retainer has a simple service agreement with a 3-month minimum. After that it's month-to-month with 30 days written notice to cancel.
For the Growth Retainer, there's a 3-month minimum — after that, cancel with 30 days written notice, no questions asked. The Local Visibility Accelerator is a 90-day fixed project with a defined end date. Nothing to cancel when it wraps up. The Starter Audit and Website Build are one-time projects with no ongoing commitment.
Not much. Access to your Google Analytics or Search Console (I can help set this up if you don't have it), your Google Business Profile login, and a 30-minute discovery call. I handle the heavy lifting from there. You won't need to write anything or prepare any materials in advance.
Most clients see measurable improvements within 90 days. Think improved page speed, better local search rankings, and higher conversion rates on key pages. SEO takes time, but with the right fixes in the right order the needle moves faster than most people expect. You'll get before and after data so you can see exactly what changed.
With a full agency, you're paying for overhead, account managers, and a team of people who may never actually look at your website. With me, you get direct access to someone with 10+ years of enterprise digital ops experience, working only on your business at a fraction of the cost. No handoffs. No fluff. No surprise invoices.
Start with the Website Build. You can choose from three tiers: Starter ($597 for 3 pages), Standard ($997 for 5 pages), or Growth ($1,297 for 5 pages plus full Google Business Profile setup, GA4, and UTM tracking). Once your site is live, the Website + Visibility or Website + Retainer bundles are the natural next step to start driving traffic and converting visitors.
If you don't have a website, start with a Website Build. If you have a site but don't know what's wrong, start with the Starter Audit ($149) — it's low risk and gives you a clear action plan. If you're ready to commit to real growth, the Local Visibility Accelerator is the most popular starting point. 90 days, clear deliverables, defined outcome. Not sure which fits? Book a free discovery call and I'll tell you honestly which option makes the most sense.

Contact

Reach Out

Shoot me an email or book a free discovery call directly below:

Email
My Background
or

Book a free exploratory call below:

30 Minutes
Free discovery call
Google Meet
America / Toronto
No Obligation
Just honest advice